BP up to its old shenanigans. They just don’t get it.

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Obviously under the US news radar, but related to the BP story, and a great commentary on BP’s real long-term intentions:
BP had the gall to ask Canada to relax drilling safety standards in the Arctic AFTER the Gulf of Mexico disaster. Currently, Canada requires a second drill hole as a safety-shut-off, which would have prevented the problem in the Gulf. BP wants to eliminate this safety relief well in Arctic drilling.

CBC News report: Could it happen here?

Jonathan Blaine

I've always called myself a "Marketing Guy." If I had a brand and logo, perhaps that would be my slogan. Measuring ROI is huge. Just because you're now using "new media" does not mean marketing fundamentals should be discarded. Customers' desires do not change. I'm a "right-brained creative analytical" guy (if you can fathom such a thing) who looks at a project several different ways. My first instinct is usually the correct one. I'm a "doer," and often a "diplomatic fixer;" someone who gets things done and still gets a thrill out of customers actually buying something because of something I mailed to them, or an ad I placed. Most of my success has come from strategy, writing, how ideas are presented to the potential customer and the actual thoughts that somehow originate within the ether between my ears. As a fan of DM guru Denny Hatch, I believe that the brand should never outweigh the message, and that art should never win over copy. The mix has to be “just right.” And continually tested. I have solid ryttan, err, written and verbal communication skills, and a reputation for consistently producing cost-effective quality work.

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