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Jonathan Blaine Musings

Marketing and business management leader in Fortune 100, private equity and non-profit organizations, publishes thoughts about integrated marketing, tactics, successes and anything else that springs to mind. www.jonathanblaine.com

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Jonathan Blaine Musings
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Category: direct mail

Posted on March 25, 2012April 24, 2012 direct mail direct marketing Marketing News

HubSpot misses the mark on calling direct mail “interruptive”

Direct mail is still very powerful. What is going away (thankfully) are the "spray and pray" advertisers who thought direct mail was taking an ad and sticking a label on it, and perhaps buying lists that had no correlation to what they were selling.

Posted on May 20, 2010February 7, 2013 direct mail direct marketing Marketing

Is Direct Mail Marketing Dying?

On May 17, 2010, DMNews mused: “Is Direct Mail on its Deathbed?”: As consumers communicate more via e-mail, the US Postal Service is considering cutting...

Posted on April 21, 2009December 20, 2009 direct mail

Should non-profits and businesses stop direct mail campaigns in tough times?

Q. It may be easier for businesses and non-profits to stop direct mail campaigns in tough economic times, but is it a wise long term...

Posted on January 20, 2009December 10, 2015 direct mail direct marketing

Direct Marketing in an economic downturn

I just responded to this question posed on LinkedIn, and thought it would be a good first post here: “Can anybody point me to reliable...

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Previous Articles

  • Adapt or die: The dangers of retailers hiring old-school C-Level marketing leaders January 16, 2018
  • Canadian Government’s stealth anti-immigration policy endangering country’s economic future May 6, 2013
  • The front page “Jobs Report” is never what it seems January 8, 2013
  • Newtown’s Sandy Hook Public School Massacre: a direct result of America’s pervasive gun culture December 14, 2012
  • Black Friday and Cyber Monday: May the Bargains Rest In Peace. November 27, 2012
  • Generational and Social Mobility in US Hampered by High Costs of University Education November 23, 2012
  • Busting the “80% of All Jobs are Hidden” Myth November 19, 2012
  • Single Payer: A $1 Trillion-savings US Health Care Pipe Dream? July 6, 2012
  • QR Codes: the new shiny object June 23, 2012
  • Microsoft Outlook for Mac 2011 still not ready for prime time April 14, 2012
  • Canadian Government to accomplished and educated immigrants: Keep Out! April 1, 2012
  • ReCaptcha: the absolute worst thing you can do to your website or blog March 26, 2012
  • HubSpot misses the mark on calling direct mail “interruptive” March 25, 2012
  • Innovation often lacking in charities and nonprofits March 18, 2012
  • Branding: An advertising account exec wonders “Why can’t I get my clients to brand effectively?” November 17, 2011
  • Defaults on college & university student loans: The next US economic bubble to burst? September 19, 2011
  • Why are expat Canucks thought of as “less than Canadian” when we return home, especially professionally? August 5, 2011
  • Customer loyalty is not gained from your Facebook page or Tweets. Or surveys. May 30, 2011
  • LinkedOut?? LinkedIn Starts Digging Its Own Grave February 25, 2011
  • Web Marketing: How to chase away customers using your website February 6, 2011
  • Threat to Canadian marketers: CRTC decision on Internet Metering moves Canada back into an Internet Stone Age February 1, 2011
  • Study: Celebrity Ads Not So Effective. Perhaps even a Top 10 Celebrity can’t put lipstick on a pig. January 15, 2011
  • Canadian Grocery Retailers confusing customers while fracturing & fragmenting their own brands December 2, 2010
  • How to tarnish your personal brand: MSNBC suspends Keith Olberman over political donations November 7, 2010
  • Netflix launches Canadian Internet movie service. Good business model or wasted effort? September 22, 2010
  • Dear Marketing or Ad Agency Owner… June 13, 2010
  • Is Direct Mail Marketing Dying? May 20, 2010
  • BP up to its old shenanigans. They just don’t get it. May 14, 2010
  • Should you use email to make sales? Or Twitter, for that matter? January 20, 2010
  • Marketing Via Fear: US & Canadian governments doing a bang-up job selling dubious “security” at airports January 6, 2010
  • My Day as a Cable Television Customer December 30, 2009
  • Should nonprofits get more "professional" in their branding and marketing? May 26, 2009
  • How marketing agencies, marketers and freelancers can help ensure success or survival during a recession May 21, 2009
  • Should non-profits and businesses stop direct mail campaigns in tough times? April 21, 2009
  • Direct Marketing in an economic downturn January 20, 2009
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