Marketing and business management leader in Fortune 100, private equity and non-profit organizations, publishes thoughts about integrated marketing, tactics, successes and anything else that springs to mind. www.jonathanblaine.com
Direct mail is still very powerful. What is going away (thankfully) are the "spray and pray" advertisers who thought direct mail was taking an ad and sticking a label on it, and perhaps buying lists that had no correlation to what they were selling.
On May 17, 2010, DMNews mused: “Is Direct Mail on its Deathbed?”: As consumers communicate more via e-mail, the US Postal Service is considering cutting...
Acquisition: only permission based, and by that I mean these customers explicitly requested you contact them. And only when relevant, timely and targeted. The only...
I just responded to this question posed on LinkedIn, and thought it would be a good first post here: “Can anybody point me to reliable...