I came across this site today for a marketing agency in Toronto. I won’t say which one, but they’ll know it when the see this… Or I hope they will.
Dear _____________, CEO,
Yeah, I know video is all the rage.
But if you’re a creative agency and you have nothing on your website other than 5 to 7-minute videos, many potential clients wouldn’t even stick around to hear your wonderful story. Especially if you’re not a pure video production agency and actually have a direct marketing, fulfillment and call centre operation, as you apparently do.
Yes, videos are nice, but most business people want to “get” what you do in 10 seconds. And how can I print a video to show to The Big Guy?… Or a series of them that takes 30 minutes to view? He certainly wouldn’t stop to view them.
I found no descriptive text — nada — zero — on your site about what it is that you can do for a potential client. In fact, excellent verbiage is on your LinkedIn page. So, why not put that on your website?
Video (or Flash, for that matter) should augment your message, not take it over… Or howâ€™s this for an idea: Give the viewer a choice to watch it. Amazing concept, eh!? That advice comes from a guy with a broadcasting background.
And while you’re at it, make sure people can reach your site without typing www in front of it (or without it). Yours doesnâ€™t. And itâ€™s likely about a 30-second fix via a setting in your web hostâ€™s control panel.
HTTP Error 404. The requested resource is not found.â€