Adapt or die: The dangers of retailers hiring old-school C-Level marketing leaders
The days of “status quo” and “incremental improvements” in retail marketing management are long past Over the weekend, a recruiter for a regional retailer with...
Category: Marketing
Black Friday and Cyber Monday: May the Bargains Rest In Peace.
What once were days for finding real deals has devolved into marketing hype Canada’s Marketing Magazine (marketingmag.ca) published a story yesterday about Canadians “flocking” to...
Busting the “80% of All Jobs are Hidden” Myth
“Unpublicized” is a Much More Accurate Term And the number is smaller than you think. Or been told. As the world (well, the...
QR Codes: the new shiny object
Many marketers overuse a mobile marketing element that most smartphone users are apathetic about A June 20 story on Geekosystem caught a Google search’s attention...
Microsoft Outlook for Mac 2011 still not ready for prime time
Microsoft let me know via an onscreen message that it wanted to update my Office 2011 suite with Service Pack 2 last night, bringing it to version 14.2.0. So, without expecting much, I gave Outlook another whirl over the past 18 hours --- my third time in a year and a half. My verdict on Outlook? Still a Massive Fail.
ReCaptcha: the absolute worst thing you can do to your website or blog
Enough said. Do you really think visitors to the website you slaved over can decipher this gobbledegook? And this is one of the easier ones...
HubSpot misses the mark on calling direct mail “interruptive”
Direct mail is still very powerful. What is going away (thankfully) are the "spray and pray" advertisers who thought direct mail was taking an ad and sticking a label on it, and perhaps buying lists that had no correlation to what they were selling.
Innovation often lacking in charities and nonprofits
Charities and nonprofits are not in a bubble. Whether they like it or not, they are competing for donors' money and their quickly-splintering attention.
Branding: An advertising account exec wonders “Why can’t I get my clients to brand effectively?”
A large metro newspaper advertising account executive on LinkedIn was asking for some guidance today: “One of the biggest limitations of effectively branding is the...
Customer loyalty is not gained from your Facebook page or Tweets. Or surveys.
I attended an American Marketing Association session on “Tribal Voices – Marketing To and Through our Most Loyal Customers” on May 12 in Toronto. It...