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Jonathan Blaine Musings

Jonathan Blaine Musings

Marketing and business management leader in Fortune 100, private equity and non-profit organizations, publishes thoughts about integrated marketing, tactics, successes and anything else that springs to mind. www.jonathanblaine.com

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Category: mobile marketing

Posted on June 23, 2012May 4, 2013 Marketing mobile marketing

QR Codes: the new shiny object

Many marketers overuse a mobile marketing element that most smartphone users are apathetic about A June 20 story on Geekosystem caught a Google search’s attention...

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Previous Articles

  • Adapt or die: The dangers of retailers hiring old-school C-Level marketing leaders January 16, 2018
  • Canadian Government’s stealth anti-immigration policy endangering country’s economic future May 6, 2013
  • The front page “Jobs Report” is never what it seems January 8, 2013
  • Newtown’s Sandy Hook Public School Massacre: a direct result of America’s pervasive gun culture December 14, 2012
  • Black Friday and Cyber Monday: May the Bargains Rest In Peace. November 27, 2012
  • Generational and Social Mobility in US Hampered by High Costs of University Education November 23, 2012
  • Busting the “80% of All Jobs are Hidden” Myth November 19, 2012
  • Single Payer: A $1 Trillion-savings US Health Care Pipe Dream? July 6, 2012
  • QR Codes: the new shiny object June 23, 2012
  • Microsoft Outlook for Mac 2011 still not ready for prime time April 14, 2012
  • Canadian Government to accomplished and educated immigrants: Keep Out! April 1, 2012
  • ReCaptcha: the absolute worst thing you can do to your website or blog March 26, 2012
  • HubSpot misses the mark on calling direct mail “interruptive” March 25, 2012
  • Innovation often lacking in charities and nonprofits March 18, 2012
  • Branding: An advertising account exec wonders “Why can’t I get my clients to brand effectively?” November 17, 2011
  • Defaults on college & university student loans: The next US economic bubble to burst? September 19, 2011
  • Why are expat Canucks thought of as “less than Canadian” when we return home, especially professionally? August 5, 2011
  • Customer loyalty is not gained from your Facebook page or Tweets. Or surveys. May 30, 2011
  • LinkedOut?? LinkedIn Starts Digging Its Own Grave February 25, 2011
  • Web Marketing: How to chase away customers using your website February 6, 2011
  • Threat to Canadian marketers: CRTC decision on Internet Metering moves Canada back into an Internet Stone Age February 1, 2011
  • Study: Celebrity Ads Not So Effective. Perhaps even a Top 10 Celebrity can’t put lipstick on a pig. January 15, 2011
  • Canadian Grocery Retailers confusing customers while fracturing & fragmenting their own brands December 2, 2010
  • How to tarnish your personal brand: MSNBC suspends Keith Olberman over political donations November 7, 2010
  • Netflix launches Canadian Internet movie service. Good business model or wasted effort? September 22, 2010
  • Dear Marketing or Ad Agency Owner… June 13, 2010
  • Is Direct Mail Marketing Dying? May 20, 2010
  • BP up to its old shenanigans. They just don’t get it. May 14, 2010
  • Should you use email to make sales? Or Twitter, for that matter? January 20, 2010
  • Marketing Via Fear: US & Canadian governments doing a bang-up job selling dubious “security” at airports January 6, 2010
  • My Day as a Cable Television Customer December 30, 2009
  • Should nonprofits get more "professional" in their branding and marketing? May 26, 2009
  • How marketing agencies, marketers and freelancers can help ensure success or survival during a recession May 21, 2009
  • Should non-profits and businesses stop direct mail campaigns in tough times? April 21, 2009
  • Direct Marketing in an economic downturn January 20, 2009
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